Rockport

Grew the ecommerce business over 150% in less than three years.

Client Website

Rockport.com

Services

e-Commerce, Growth Marketing, Paid Social, Catalog Management, Retargeting, Data & Analytics, Segmentation

Overview

Rockport needed a revamped DTC ecommerce strategy to boost sales conversions.

Rockport, along with its family brands Cobb Hill and Dunham, faced the challenge of high aided awareness but low sales conversion. We collaborated with these brands to overhaul their DTC ecommerce approach and refine audience segmentation to drive revenue growth through digital media. Managing a catalog of over 80,000 unique SKUs, we ensured near 100% accuracy and enhanced their presence on Google Merchant Center, Google Display Ads, influencer platforms, Facebook, Instagram, and Google Shopping. Utilizing advanced data layer tagging, we enabled product-specific retargeting and implemented advanced segmentation strategies across age, gender, lifestyle preferences, and brand lines. This comprehensive multi-channel campaign strategy revitalized Rockport's digital presence, resulting in a 150% increase in ecommerce business in less than three years.

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"Kristin is a data and digital marketing weapon. She is constantly on the pulse of current marketing trends, has the ability to pull succinct and clear insights / recommendations from deep data sets across social, display, email, etc. and is a constant learner - fine tuning her craft at all opportunities possible."

- Caine

Engagement Director, Grey

"Your blind optimism and constant "I can figure it out" attitude is what made others believe that Carbon could become the organization it is today. And without you contributing as a catalyst to the early and ongoing culture of who we are and what we stand for, we simply wouldn't be where we are today. There aren't words to express the gratitude for all you've done, all we are left is the ability to say 'thank you,' which will never truly showcase my gratefulness and the impact you've had on all of us."

Jason

Managing Partner, Carbon

"She has the rare ability to understand hard analytics and technology and mix that that brainpower with her deep empathy to true create customer-centric experiences. I learned a lot from Kristin about emerging technologies and was always inspired by her daily passion for work. Having Kristin in my corner made me better at my job and enhanced everything our team created."

Brian

DIRECTOR OF UX, TBWA\Chiat\Day

Selected works

DSE (Disease State Education, Community Building, Social Media, Pharma, Non-Branded)

PKU

Web Design, Strategy, Segmentation

Palynziq

Web design, Nonprofit, Google Ad Grants, CRM, Lead Generation

MAG Foundation

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