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Mission Bay Puppy Rescue has been a beacon of hope for thousands of dogs, rescuing them from kill shelters and unstable conditions over the past 30 years. They needed a digital solution to showcase adoptable dogs in real time and boost adoption rates through improved visibility and engagement.
Despite decades of rescue success, Mission Bay Puppy Rescue’s website couldn’t support their most urgent goal: helping dogs get adopted. I created a fully custom site experience that connected their backend records to a dynamic, CMS-driven front-end—making it easy for visitors to browse available dogs. I layered in SEO best practices, Google Ad Grant campaigns, and social-friendly features to maximize reach and impact, turning the site into a high-converting adoption engine.
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