Overview
We used influencers and moms who already loved the brand to drive a 5:1 ROI
We elevated the brand by pairing the beautiful product designs with animations that reveal the ease and accessibility that make parent's lives easier. We leveraged programmatic media, retargeting, look alike modeling, paid search and ecommerce optimizations to drive performance that skipped crawl, and went straight to run with an ROI of 5:1.