Launched and optimized digital campaigns, achieving significant sales growth and brand presence.

We developed an initial digital advertising campaign for Erbaviva's organic skincare line, focusing on paid search and paid social media ads followed by an integrated digital strategy encompassing SEO, programmatic display media, and social media content creation and management. We managed the setup of a shoppable Luxury Beauty Storefront on Amazon, incorporating Enhanced Brand Content (EBC) to enhance the brand story. Our efforts included continuous optimization and monitoring, resulting in over $122K in sales revenue with a ROAS of 9.3:1 and 8.9MM impressions in under five months. These initiatives increased total sales revenue by 68%, showcasing our ability to drive substantial growth through strategic digital marketing efforts.

"Kristin is a data and digital marketing weapon. She is constantly on the pulse of current marketing trends, has the ability to pull succinct and clear insights / recommendations from deep data sets across social, display, email, etc. and is a constant learner - fine tuning her craft at all opportunities possible."

Caine

Engagement Director, Grey

"Your blind optimism and constant "I can figure it out" attitude is what made others believe that Carbon could become the organization it is today. And without you contributing as a catalyst to the early and ongoing culture of who we are and what we stand for, we simply wouldn't be where we are today. There aren't words to express the gratitude for all you've done, all we are left is the ability to say 'thank you,' which will never truly showcase my gratefulness and the impact you've had on all of us."

Jason

Managing Partner, Carbon

"She has the rare ability to understand hard analytics and technology and mix that that brainpower with her deep empathy to true create customer-centric experiences. I learned a lot from Kristin about emerging technologies and was always inspired by her daily passion for work. Having Kristin in my corner made me better at my job and enhanced everything our team created."

Brian

DIRECTOR OF UX, TBWA\Chiat\Day

Selected works

DSE (Disease State Education, Community Building, Social Media, Pharma, Non-Branded)

Let's talk

Let's create a personalized experience for your brand.

However you prefer to communicate, be it through email, phone, text, postcard, or video, shoot us an email and we will set it up!

Schedule a Call

Erbaviva

Increased ROAS by over 600% for Erbaviva across digital channels.

Full strategic planning and cross-promotional execution across paid social, programmatic, Amazon and email channels in conjuncture with monthly content calendars, holiday campaigns and events.

Omni-channel approach across both digital channels and brick & mortar, focused on brand-awareness, new customer acquisition and conversion.

Build and optimization of the brand's website content, page organization, SEO, cart and checkout process for both desktop and mobile UX/IA to track user flow, drop off, conversion and build custom audiences for remarketing.

Launched and optimized digital campaigns, achieving significant sales growth and brand presence.

Caine

Jason

Brian

PKU

Palynziq

MAG Foundation

Let's create a personalized experience for your brand.