Overview
debra of America needed a comprehensive digital strategy and data analytics setup, which lead to a long-term partnership.
We started with debra of America as a nonprofit initiative, focusing on building out their data and analytics infrastructure. This included tagging and tracking between their main website, Google Tag Manager, subdomains, Google Search Console, and CRMs, and transitioning them to Google Analytics 4. We remained a consultant until 2024, when we took on a Google Ads Grant Paid Search account reorganization project, website SEO, and retagging of their digital marketing systems. This ongoing relationship highlights our commitment to supporting nonprofit organizations with strategic digital marketing and advanced data analytics solutions.