We helped Craft hone in on a narrow customer segment to build a core customer base where word of mouth could spread like wildfire.

I acted as a strategic partner for Craft to support growing the brand via all areas of the sales funnel. What stemmed from test paid search campaigns grew to yearly integrated media campaigns spanning various digital channels, brand strategy, and analytics as well as global marketing expansion to new regions and resulted in 40% increase in revenue YoY, a 20% increase in AOV, a 54% increase of sales attributed to marketing 45% increase of online store sessions 42% increase of returning customer rate 19% increase of total orders.

"Kristin is a data and digital marketing weapon. She is constantly on the pulse of current marketing trends, has the ability to pull succinct and clear insights / recommendations from deep data sets across social, display, email, etc. and is a constant learner - fine tuning her craft at all opportunities possible."

- Caine

Engagement Director, Grey

"Your blind optimism and constant "I can figure it out" attitude is what made others believe that Carbon could become the organization it is today. And without you contributing as a catalyst to the early and ongoing culture of who we are and what we stand for, we simply wouldn't be where we are today. There aren't words to express the gratitude for all you've done, all we are left is the ability to say 'thank you,' which will never truly showcase my gratefulness and the impact you've had on all of us."

Jason

Managing Partner, Carbon

"She has the rare ability to understand hard analytics and technology and mix that that brainpower with her deep empathy to true create customer-centric experiences. I learned a lot from Kristin about emerging technologies and was always inspired by her daily passion for work. Having Kristin in my corner made me better at my job and enhanced everything our team created."

Brian

DIRECTOR OF UX, TBWA\Chiat\Day

Selected works

DSE (Disease State Education, Community Building, Social Media, Pharma, Non-Branded)

Let's create a personalized experience for your brand.

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Craft Sportswear

Sprinted past market competition to a 40% YOY revenue growth through an integrated media approach.

https://www.craftsports.us/

Web design, Digital Marketing, Paid Social, Forecasting, CRM, Shopify, Drip, ePS, API Integrations, Instagram Shopping, D2C, Influencer Campaigns, Limited Editions/ Drops, Strategic Partnerships

We helped Craft hone in on a narrow customer segment to build a core customer base where word of mouth could spread like wildfire.

- Caine

Jason

Brian

PKU

Palynziq

MAG Foundation

Let's create a personalized experience for your brand.