Artaic

Learning the art of the mosaic pattern; driving qualified residential and commercial leads in a specialized space.

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Artaic.com

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3,000% ROAS for the brand

Services

Digital Marketing, Segmentation

Overview

Generated a 3,000% ROAS for the business

The digital strategy for Artaic is hyper-personalized, leveraging a mix of first- and second-party data from owned CRM lists, partner databases, and Resonate audiences to reach the most qualified leads across social platforms such as Facebook/Instagram, LinkedIn, and Pinterest. Working to implement geo-targeted digital campaigns focused on key industry events to target industry professionals and testing personalized messaging, we tracked leads and opportunities throughout an 8-step lead process to qualify the leads based on both size and revenue with our custom lead-scoring algorithm. Over the course of our relationship, we have generated a 3,000%+ ROAS for the business.
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"Kristin is a data and digital marketing weapon. She is constantly on the pulse of current marketing trends, has the ability to pull succinct and clear insights / recommendations from deep data sets across social, display, email, etc. and is a constant learner - fine tuning her craft at all opportunities possible."

Caine

Engagement Director, Grey

"Your blind optimism and constant "I can figure it out" attitude is what made others believe that Carbon could become the organization it is today. And without you contributing as a catalyst to the early and ongoing culture of who we are and what we stand for, we simply wouldn't be where we are today. There aren't words to express the gratitude for all you've done, all we are left is the ability to say 'thank you,' which will never truly showcase my gratefulness and the impact you've had on all of us."

Jason

Managing Partner, Carbon

"She has the rare ability to understand hard analytics and technology and mix that that brainpower with her deep empathy to true create customer-centric experiences. I learned a lot from Kristin about emerging technologies and was always inspired by her daily passion for work. Having Kristin in my corner made me better at my job and enhanced everything our team created."

Brian

DIRECTOR OF UX, TBWA\Chiat\Day
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